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The Invisible Bicycle Helmet

Design  students Anna and Terese took on a giant challenge as an exam project. Something no one had done before. If they could swing it, it would for sure be revolutionary. The bicycle is a tool to change the world. If we use bikes AND travel safe: Life will be better for all.

An invisible bicycle helmet is a symbol for the impossible. If you can swing it everything is possible. Anna Haupt and Terese Alstin took on a very special exam project at their southern Sweden design school seven years  ago. An airbag bicycle helmet. In Malmö, Sweden everybody use bikes, if other cities in world would have the same amount of bikes on the streets we would live in a much better world. A greener and healthier world.  The bicycle is a tool for chang. Bike safety will make more people use bikes, Anna and Terese believe. They want to save the world. A good thing.

The Hövding bicycle helmet was launched in November 2011. Now Anna and Terese have 20 employees and work hard to make their dream come true.

About the director

Fredrik Gertten is an award-winning Swedish director and journalist.

His latest works BIKES vs CARS, BIG BOYS GONE BANANAS!* (2012) and BANANAS!* (2009) have met audiences in over 80 countries including leading festivals such as Sundance, Berlinale, Hot Docs, Toronto, IDFA, Melbourne IFF, Sao Paulo IFF and Sheffield. The sale of fairtrade bananas in Sweden almost doubled after the release of the films.

In 1994, Fredrik founded the production company WG Film. He previously worked as a foreign correspondent and columnist for radio, TV and press in Africa, Latin America, Asia and around Europe. Today he combines filmmaking with a role as a creative producer at WG Film – famous for local stories with a global understanding, with several films catching the identity and transformation of his hometown.


Production info

Title: The Invisible Bicycle Helmet

Genre: Short Documentary

Release year: 2012

Length: 3 min


Director: Fredrik Gertten

Producers: Margarete Jangård, Elin Kamlert

Assistant Producer: Lina Bertilsson

Editor: Klaus de León Heinecke

With support from: The Swedish Film Institute – Andra Lasmanis


IDFA, Melbourne International Film Festival, Busan International Film Festival, Mostra de Sao Paulo, Boston Bike Film Festival